EMPTY
Open the cap and remove any remaining water.
03
END OF USE · VOLUME REDUCTION
End of use designed around volume reduction.
SoftFold compacts the empty bottle while keeping its components together. Collection, recognition, sorting and treatment remain dependent on the infrastructure available in each territory.
SOFTFOLD · CONTROLLED COMPACTION
Four steps.
No separate components.
COMPRESS
The shoulder collapses through three panels between the ribs.
CLOSE
Keep the body compressed while closing the cap.
DISPOSE
Follow the guidance applicable to the actual territory.
−65% volume≤10% rebound20target cycles0loose parts
ENVIRONMENTAL PRIORITIES
Prevention, recovery
and a verifiable destination.
PREVENTION
Minimum mass compatible with protection and function.
REUSE
Not claimed: the concept remains single-use.
RECYCLING
Only through an identified, selected and accepted PHA stream.
ORGANIC RECOVERY
Only where the applicable standard, facility and local rules support it.
LITTERING
Never a licence to discard the container in the environment.
PERMITTED ENVIRONMENTAL CLAIMS
Every statement
requires evidence.
Potentially supportable with evidence
Measured mass reduction
Verified bio-based content
Measured SoftFold compaction
Compatibility with a specified stream
Compostability under a specific standard
Not acceptable without evidence
100% eco-friendly
Biodegrades everywhere
Recyclable with all plastics
Zero microplastics
Absolutely better than PET
VALIDATION PATH
Five checks
before making a claim.
LCA
ISO 14040/44 and Italy/EU scenarios
OPENSORTABILITY
NIR, density, colour and contamination
OPENREPROCESSING
Extrusion cycles and property loss
OPENDISINTEGRATION
Standard, ecotoxicity and residues
OPENCONSUMER TEST
Understanding and correct disposal
OPEN